Klaus Dietz — UI/UX & Brand Designer
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Vortex

CASE STUDY / NAMING / BRANDING / UX DESIGN / UI DESIGN

The lowest cost On and Off-Ramping solution

Vortex Finance provides a cost-effective solution for converting stablecoins into local currencies, focusing on the Latin American and European markets. By integrating a Forex-optimized decentralized exchange (DEX) with a ‘Stablecoin Link,’ Vortex enables seamless asset conversion into local currencies and direct bank transfers. With competitive foreign exchange rates and no hidden fees, the platform simplifies the off-ramping process from digital to traditional financial systems.

Originally launched as Pendulum Pay under the Pendulum umbrella at SatoshiPay, Vortex evolved into an independent product after internal discussions determined it would operate outside the Polkadot ecosystem. The name “Vortex” emerged from a collaborative naming workshop exploring alternatives to Pendulum Pay. This marked the start of developing a distinct brand identity, transitioning from a pop-up concept for investors to a fully realized brand and user interface. The creation of the Vortex Design System played a key role in shaping its unique identity and functionality.